Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

November is Georgia Pecan Month
The Thanksgiving Nut

November is the peak season for Pecans from Georgia.

These crunchy, tasty nuts make a great compliment to all the trimmings for a home cooked Thanksgiving meal with the all-flavorful pecan pie as well as in stuffing, breads and in salads.

Create a turkey-day Thanksgiving display in the produce department and highlight pecans from Georgia in the front, high-traffic area of the department.

Cross merchandise with pie crusts, stuffing mixes, sweet potatoes, squash and more.


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