Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

	The Georgia Pecan Commission recently conducted research to assist our retail partners in gaining a better understanding of consumer buying behaviors, usage, preferences and trends. Over 500 consumers from three major markets were interviewed. The results provided valuable insights and feedback and we’ve included the summary highlights online. Let us know if you’re interested in receiving the full report via e-mail at a.lansdale@sahlman.com.
The Results:	Pecans are the Preferred Nut of Choice Compared to Other Nuts, Pecans Are Used Most Often Pecans are the Baker’s Choice and Also Great for Snacking Health Benefits are a Purchase Motivator for Consumers What Prompts Consumers to Buy Pecans? The Importance of Packaging
Georgia Pecans: For All Seasons, For All Reasons Seven Steps to Better Merchandising
Check out our seven steps to improving your merchandising with pecans from Georgia. These tips are based on consumer research mixed with our industry expertise. To support your merchandising efforts, the Georgia Pecan Commission provides consumer recipe brochures as hand outs as well as a wealth of recipes and other relevant information on this web site. For more information or questions, e-mail us at a.lansdale@sahlman.com.
Merchandising Tips:	Health Benefits are a Purchase Trigger - Include Health Statements on all Display Signage November is Georgia Pecan Month - The Thanksgiving Nut Pecans Provide Great Cross Merchandising Opportunities Keep Them Cool Before Placing on the Shelf Highlight Pecans from Georgia on the Display Consumers want Pecan Recipes Create a Secondary Display Next to Packaged Salads
Creating Value with Your Pecan Promotions Pecan Promotional Calendar


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