Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

Health Benefits are a
Purchase Motivator for Consumers

Pecans provide essential nutrients like oleic acid, which can help lower "bad" LDL cholesterol levels. They are also rich in vitamin E, thiamin, magnesium, and copper, and are a good source of fiber. Pecans have high concentrations of antioxidants - more than any other tree nut.

Slightly more than half of consumers surveyed said they are not aware of the health benefits of pecans. Yet, the health message is important to consumers. So much so that the majority of respondents (76%) said they would be more likely to purchase pecans once they become aware of the health and nutritional benefits.

Awareness of Pecan Health Benefits

Likelihood of Purchase Based on Knowing Health Benefits


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